Brand Driven Design

Omschrijving

Two-day Masterclass. How to design brand concepts for products and services.

Due to the digital revolution, products and innovations tend to commoditise rapidly. More than ever, a strong brand experience plays a vital role in convincing consumers to become loyal to your brand. This Master Class is about how to develop brand driven concepts for products and services.

Curriculum
Innovations should be in-line with the brand, or preferably, strengthen the brand. Ideally, they are tuned with all the other touchpoints the consumer experiences, in order to create a durable bond between the consumer and the brand.

At the heart of every innovation is a concept that connects the concerns of all stakeholders. The physical product, accompanying services, and the retail experience are nowadays inextricably intertwined. An integrated approach is important in order to stay relevant in a highly competitive field.

What are IDE Master Classes?
IDE Master Classes are a series of intensive two-day, state-of-the-art Master Classes developed specifically for design professionals. They are embedded within one of the world’s most forward-thinking design education programmes at TU Delft’s faculty of Industrial Design Engineering. The Master Classes are given by leaders in the design field, all of them top lecturers or alumni from the faculty of Industrial Design Engineering, working in a range of disciplines of the continuously developing design field.

Why participate in IDE Master Classes?
The IDE Master Classes programme was developed to support the professional development of design practitioners. In groups of 10 to 16 participants, you gain insights into recent developments in the discipline, learning about the latest methods and tools currently being taught to new generations of designers. For many of you working in the field of design, this has proved an extremely effective way to refine your skills, focus your ambition, and/or simply broaden your mind and be inspired!

Each Master Class combines theory with interactive assignments and group cases: you directly apply what you learn. This is a great way of meeting the experts and working with other experienced designers, expanding your network, and creating new opportunities.

Learn from the experts as well as from each other!

Spreker(s)

Jeroen van Erp is full Professor of Concept Design at IDE, TU Delft. He is one of the founders of multidisciplinary design agency Fabrique (1992), that has grown through the years into an agency with studios in Delft, Amsterdam and Rotterdam.

Locatie

Faculty of Industrial Design Engineering in Delft

Organisator

Industrieel Ontwerpen

IDE

Naam en contactgegevens voor informatie

Masterclass IDE

masterclass-ide@tudelft.nl

Website IDEMC2

Aanmelden via

Send an email with your name, phone number, company and Master Class IDEMC2 to

masterclass-ide@tudelft.nl