Creative Confidence

Fostering your creative potential with design practices

Creativity is an innate and critical skill in the context to 21st century challenges. To navigate these challenges, society needs critical thinkers, who are flexible, open-minded, and risk-taking: in sum, creative individuals. However, our creativity is often curbed as we grow, which affects how we engage on creative tasks. Be it as an individual, as a team member, or as a facilitator, for ideas to emerge you first need creative confidence.


In this IDE Master Class, you will explore your own creative confidence and that of those around you. We will break creativity myths, look into attitudes and behaviours and reflect on the mental obstacles that hold your creative back to be able to move beyond them. We will rely on principles and methods of design practice, creativity techniques, supported by cognitive and social psychology foundations. At the end of this masterclass, you will have reflected on what strengthens your creative confidence, how can you support others to be creative and create long-lasting creative habits.

On one hand, this IDE Master Class supports professionals who would like to unlock their own creative potential; on the other hand, it empowers professionals to take these insights into their own environments to support others (as a team leader or member; as a facilitator collaborating with users and stakeholders, etc.).

Learning Objectives

During this master class, you will learn to

  • apply the principles and ground rules of deliberate creativity in groups
  • guide a group through a creative process
  • select and apply effective creative techniques
  • organize and facilitate creative processes for specific problems or issues


  • Deep dive into creative confidence and other related self-beliefs on creativity.
  • Case studies of creative confidence in multiple areas: e.g., design leadership; co-creation and participatory design processes; team collaboration.
  • Design practices (e.g., visualising/prototyping, reflecting) and their impact on creative confidence.
  • The influence of AI on creative confidence.


Milene Gonçalves is an Associate Professor on Design Creativity, at the Design Organisation and Strategy (DOS) department at the Faculty of Design Engineering. For more than 10 years, Milene has been investigating creativity, design processes, co-creation, visual thinking and other design representations and how they support the development of creative ideas. Milene is the director of the Delft Design Lab Connected Creativity, a platform where research, education and industry come together to explore the transdisciplinary value that creativity can bring to tackle complex issues.