Design Roadmapping

Strategic designing for long term foresight

Organizations increasingly realize that single solutions and short-term efforts no longer fit with the growing awareness of collective concerns in society. Designing foresights and innovation strategies that thrive on long term values becomes vital. This Master Class teaches the essentials of design roadmapping, including uncovering new trends, scouting for new technologies, and mapping long term values.

For professionals who would like to take a more strategic role in the organization, this two-day training delves into the creative challenges of for example future visioning and designing time horizons. Besides frameworks and concepts from the latest research results, DIY exercises and examples from the experience of strategic designers are part of the master class. Participants will learn how to use the models and methods of design roadmapping to impact strategic decision-making and create cross-functional support for long term innovation strategies.


Lianne Simonse teaches Design Roadmapping on the master program of Strategic Product Design at IDE, TU Delft. She holds a MSc. and PhD. in innovation management and has combined her academic positions with 20 years of professional experience in industry. Lianne has led several roadmapping projects and worked with different organizations including start-up ventures and corporates. At the faculty of Industrial Design Engineering she is researching creative foresight methodologies for data driven service strategies.  In this master class she will share the essentials of the design roadmapping that stem directly from her working life.