Design Leadership and Innovation

Omschrijving

Two-day Masterclass. Improving innovation performance through strategic design practices.

Innovation is key for companies to prosper, but innovation is challenging. Companies need to cope with rapid technological evolution, complex innovation dynamics, and empowered customers. Research has shown that strategic design practices can play a leading role in overcoming these challenges, steering innovation towards successful outcomes.

Curriculum
This IDE Master Class is aimed at designers who would like to take a more strategic role in the innovative efforts of companies, and who want to go beyond executing new product/service design briefs. By using a three-step approach for leading and managing strategic innovation projects, this course will teach design professionals how to upgrade their existing design practices for strategic purposes, and transform them into powerful innovation drivers. Participants will learn how to use these practices to impact strategic decision-making, win stakeholders’ support, and identify relevant Key Performance Indicators (KPI).

What are IDE Master Classes?
IDE Master Classes are a series of intensive two-day, state-of-the-art Master Classes developed specifically for design professionals. They are embedded within one of the world’s most forward-thinking design education programmes at TU Delft’s faculty of Industrial Design Engineering. The Master Classes are given by leaders in the design field, all of them top lecturers or alumni from the faculty of Industrial Design Engineering, working in a range of disciplines of the continuously developing design field.

Why participate in IDE Master Classes?
The IDE Master Classes programme was developed to support the professional development of design practitioners. In groups of 10 to 16 participants, you gain insights into recent developments in the discipline, learning about the latest methods and tools currently being taught to new generations of designers. For many of you working in the field of design, this has proved an extremely effective way to refine your skills, focus your ambition, and/or simply broaden your mind and be inspired!

Each Master Class combines theory with interactive assignments and group cases: you directly apply what you learn. This is a great way of meeting the experts and working with other experienced designers, expanding your network, and creating new opportunities.

Learn from the experts as well as from each other!

Spreker(s)

Giulia Calabretta is Assistant Professor of Strategic Value of Design at IDE, TU Delft.

She is researching how design capabilities and methods can be effectively integrated in the strategy and processes of companies.

Locatie

Faculty of Industrial Design Engineering in Delft

Organisator

Industrieel Ontwerpen

IDE

Naam en contactgegevens voor informatie

Masterclass IDE

masterclass-ide@tudelft.nl

Website IDEMC2

Aanmelden via

Send an email with your name, phone number, company and Master Class IDEMC3 to

masterclass-ide@tudelft.nl