Services are increasingly part of design solutions, both in industry and in society. At the same time, design is becoming more multidisciplinary and the design approach is being applied to a wide range of problems.

The Master Class Service Design in 2019 focuses on a number of topics that make service design different from other types of designing (such as product design, interaction design, etc.). First, we look at tools that help us pay attention to the user experience of services over time, and in relation with service providers. Second, we consider how service design addresses a need among clients to enhance their capability to co-create services with a broad range of stakeholders.

During this Master Class, you will:
• gain insights into current developments in the design field and understand what Service Design comprises;
• learn research and prototyping techniques (like journey mapping and acting out) to design new service propositions while focusing on the experiences of users and providers;
• explore new service ideas by creating stakeholder maps and early business models.

Dirk Snelders is full Professor of Organising Product and Service Design and associate editor of the journal Design Studies. His research and education is about the dynamic relation between design
and business, in particular with a focus on service design.