Omschrijving

Two-Day Masterclass. Lean Innovation. Develop the right product faster and cheaper.

The concept of Validated Learning was launched by Eric Ries in his book ‘The Lean Startup’. The book has become is a sort of bible for a lot of start-ups and corporate ventures, and the concept of Validated Learning has become the foundation for many successes. Now it’s time for innovators to massively pick up this valuable method.

‘Build, Measure, Learn’ is the mantra of this iterative process, in which hypotheses and experiments play the main roles. The goal is to quickly learn what the product should be like to best appeal to users.

Curriculum
This Masterclass combines theory and practice in lectures and workshops. We dive into the concept of Validated Learning, the tools that come with it, the framework that it supports, and the organization around it. Attendees are invited to bring their own cases.

Spreker(s)

Gert Hans Berghuis is Lecturer and coordinator in Strategic Product Design at TU Delft and senior partner at the strategic design firm Fabrique. He consults and coaches start-ups and corporate ventures on creating and validating Value Propositions.

Locatie

Industrial Design Engineering, TU Delft Art Centre

Organisator

Industrieel Ontwerpen

IDE

Naam en contactgegevens voor informatie

Masterclass IDE

masterclass-ide@tudelft.nl

Website IDEMC2

Registration

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